What makes a book a bestseller?

In this Issue:

• What makes a book stand out from the crowd?

• Before I Go to Sleep: a case study

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What makes a book stand out from the crowd…

Last week, Writers’ Lodge subscriber Graeme Hampton asked “…what do you think makes a novel stand out from the crowd? I know it's impossible to predict what will turn a book into a bestseller, but are there certain things that help a novel reach a wider readership (and sell more copies...)? ”

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